Social Media Volunteer

Social Media Volunteer
Reports to Head of Social Media at Ascend Canada

Responsibilities:

• Use social media to promote the activities and achievements of Ascend.
• Post upcoming events and articles on the Ascend Website, Facebook, Linkedin, Instagram, and Twitter and review its impact.
• Keep up to date with Ascend events and news, and choose what content to promote through Ascend’s social media feeds.
• Provide social media updates to the Marketing and Communications (MarCom) teams to promote Ascend content.
• Develop and manage content highlighting Ascend newsletter, Ascend partner events, volunteer opportunities and more. 
• Grow social media base of followers by following best practices in social media. 
• Create and maintain social media content calendar in conjunction with the marketing calendar. 
• Community management includes: encouraging others to comment on Ascend posts and share them with others; ensuring that communication reaches a wide range of local stakeholders and diverse audience; interact on social platform on behalf of Ascend Canada; Community Manage; like, comment, share relevant post
• Take part in monthly meetings with different team members and understand requirements.
• Track the effectiveness of our social media work and recommend ways forward.
• Other tasks as requested by the Ascend MarCom team.
• Draft copy and create post based on event details shared from brief and request/meetings
• Search, and obtain images (and/or headshots) and assets for social post
• Create templated image for events posting
• Review analytics and provide recommendations on success/changes to future programs

Qualifications/Skills:

• 2+ years’ experience in ‘brand’ experience

• An understanding of different types of marketing and communications media, including electronic and social media.
• To be able to communicate effectively, be articulate, with strong writing skills and the ability to give and receive feedback politely.
• Experience of using Microsoft Office, including Word, Excel and Outlook.
• Ability to transform small snippets of information into interesting and engaging stories suitable for different social media channels.
• Good understanding of confidentiality.
• The ability to work equally well in a team and unsupervised.
• An interest in, knowledge of or willingness to learn about the volunteer management profession is an asset.